No one can resist the cute and compact confection called a cupcake, and Betty Crocker Just Cupcakes: 100 Recipes for the Way You Really Cook shows you how to make everyday, elegant, holiday-themed, and special occasion cupcakes that are easy to make and fun to decorate. Affordable and conveniently formatted with a lay-flat binding, this book includes quick tips, directions for substitutions, and advice on make-ahead cake to save you time. Fifty-five photos accompany recipes like Key West, Peanut Butter and Jelly and Midnight Molten cupcakes.
Since 1921, the Betty Crocker name has symbolized the General Mills continuing tradition of service to consumers. Although Betty was never a real person, her name and identity have become synonymous with helpfulness, trustworthiness and quality.
Betty Crocker has survived the decades by providing consumers with food information and food products that are contemporary without being faddish. The first hardcover cookbook, Betty Crocker's Picture Cookbook was published in 1950 and quickly became a national best seller. Since then, more than 250 Betty Crocker cookbooks have been published.